GlossaryOfMarketing.com
switch selling
Definition
noun
a
selling
technique
which involves trying to
persuade
customers
to
buy
something very different from what they wanted to
buy in
the first place
Example
Trainee
sales
staff are coached in
switch
selling.
verb
the practice of offering an apparently good
bargain
as
bait
in
order
to
gain
the
attention
of
prospective
customers then approaching them with a different
offer
which is more
profitable
to the
seller
Pronounciation
/ˈswɪtʃ ˌselɪŋ/
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Nearby terms
sustainers
swatch
sweep periods
sweepstake
switch
switch selling
SWOT analysis
symbol
symbol group
symbol retailer
synchro marketing
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